Hey there friendsie,
Are you new to copywriting?
If yes, I have a question for you.
Are you overwhelmed by all the types of copy - email, ad, website, micro?
If your answer is no, I don’t believe you!
Seriously.
Resounding copywriters who have gelled in with this work for 3+ years, get afraid when they realise how many types of copy exist.
How different is email copy from ad copy?
Emails reach your mailbox. Ads reach your heart. How to have the same effect that ads do, but using our emails?
Now that, is some food for thought.
| Email Copy | Ad Copy |
|---|---|
 |  |
Refrain from swiping delicious copy from websites
It’s like a horse eating a blonde’s hair just because it’s straw-coloured.
Test.
Testing features is the only thing that will give you an outlook into what’s correct and not.
When you decided to rewrite your website copy after 6 months, and your word count dropped 30% — but it actually feels fresher:
An idea might sound explosive in your head. Is it the same on execution? Not so sure? Test it.
- Test your copy by sending it to a person from every position in that niche. LinkedIn helps find them.
- Test your emails by sending them to a close group and not to the entire emailing list. Tally your open rates and reply rates.
- Incentivize your feedback. Reward people for their honest opinions on a beta release with a discount on your service.
Made changes? Voilà! You now know what works and what doesn’t.
Feedback didn’t stick well, but you are confident about your product?
Go on the hunt for a different audience.
Trim the fat.
Everyone has competitors. If you don’t have one, you’re unaware. Being good at your niche is an amazing feat. Assuming no one’s better than you is ignorance.
”Isn’t having competitors a bad thing?”
No. The fact that you see your competitors proves that everyone has a fighting chance.
If you stop getting better, that’s the only moment they take over!
Don’t stop after building your business. Keep pushing more Jenga bars into your pillar — you’ll never drop.
Have users sitting on the fence left you wondering why?
I’ll let you in on a secret. They want in — more than you. They are just waiting for that one good reason why.
For chickens, it’s food.
For users, it’s value for money.
Writing copy you don’t understand yourself?
Scrap that. Your users would thank you.
AI can suggest you modifications to your home, but only an interior design expert can tell the difference between a Hack-My-Home episode and a Barely-Put-Together one.
Choose your ‘expert’ wisely.
| Email Copy | Ad Copy |
|---|---|
 |  |
When you realize you just sent your client the wrong email but it’s already been sent:
