Mowgli & Co.
A note from us (Mowgli & Co.)
Your dog is not clean, but dirty.
She’s a dog. She wants to run until she’s stupid tired, eat something that smells aggressively good (well sometimes it’s random things on the grass and poop, but hey), and sleep in a spot she shouldn’t be sleeping in (like your bed, or the squeaky toy aisle in a shopping mall when she doesn’t want to leave). She doesn’t need a “5-step skincare routine” for dog’s sake!
She needs someone who actually knows what they’re doing, pays attention, and doesn’t call her a fur baby every 10 minutes, and “Who’s a good boy? Who’s a goobboy?” in baby talk, when it’s actually a “good girl”.
We got into this because we were bad at sitting still. We worked in advertising. We made things look good for brands we didn’t believe in.
Then one weekend we started washing our friends’ dogs in a garage, and it hit us. “Shoot, that was the thing. The actual THING!”
So here’s what Mowgli & Co. is: a place run by people who notice when a dog is nervous, and a cat is being protective, not feisty. Who remember that Bruno doesn’t like his ears touched. That Lucy doesn’t like nail trimmers unless she gets catnip. That Cookie would absolutely trade the most expensive rug to sleep in an Amazon package box (he hoards them all). And that Diesel hates those retractable leashes (don’t worry Diesel, we are working on getting them banned). And also that Robbie hates his Shih Tzu moustache being buzzed off (that’s what gets his friends talking).
Who think the treat should be good enough that you’d consider eating it yourself (don’t judge us). That’s it.
Just dogs, cats, and two women who traded one industry for another and don’t regret it for even a split second.
#mowgliandco #dogsofbombay #bandra #pets #mumbai
Ideas
- A woman combs her own hair, sees some hairfall on her comb
- She brushes her husky’s fur, faints, then wakes up to make another dog out of it
- Doesn’t eat icecream herself, but arranges an ice bath in a kiddie pool and 24/7 air conditioning for the dog
- Bathes the dog, but it’s heavy and keeps running away with shampoo all over, dog shakes water and shampoo off itself
- Scared of human hairdrier, it whimpers, owner doesn’t know what to do
- Dog has separation anxiety, when she leaves for office, it keeps scratching the door and howling
- She goes into flashback mode (down the memory lane), when she was younger and not employed yet, and they used to go for morning and evening walks at the park together
- Reminisces, and gets sad, because she can’t take her dog for a walk (plug Mowgli’s daycare lounge here)
- Dog salivates, drools on the ground, begs for her KFC chicken bucket, she lets him try one
- One day, she tries the dog food out of curiosity, instantly spits it out, saying to the dog, “How do you eat this crap? And why does this cost more than my food?”
Plug Mowgli’s grooming services here. Attach a video of them trimming the nails, bathing the dog, and giving him a great blowout (with ear protection).
Plug Mowgli’s small batch treats here. They are nothing like the industry manufactured, store-bought “treats”. These are made from ingredients which don’t hurt your dog, and made with love in-house.
Carousel ideas
- Dogs and cats say, “We have space!”
- Dog is an astronaut floating through space
- Cat is sitting on the spacebar of the keyboard
- Three urinals, the middle one empty, two dogs peeing, and looking into the camera, smiling
- Two dogs eating from two bowls named Steve and Diesel, the middle bowl full of food, but no dog
- A fish bowl, two cats playing with the threaded fish toy and the laser on the catio