Positioning an ASMR app in the market of insomniacs

App name ideas

• Sanctuary
• Soundscapes
• Soundtopia
• Soundsleeper

How do we stand out?

• 32-bit float audio captures massive dynamic range without digital clipping or static hiss

• Specify that no animals were harmed in the capturing of the audio

• Emphasise that no matter even if everything in their life is going wrong, they will have control of their sleep and relaxation using this app (on-demand)

• Be reachable via emails / support tickets within a reasonable response time (1 day), copy: replies within one day or less

• company mission should imply that we are involved in sustainable practices by birding (include personal details so people connect to our story more, and link our ebird checklist and founder’s birding photos + experience, add backstory of where it all started, babblers, zero sparrows, trapped Indian white-eye, magpie Robin calls at 5 AM and how it relaxed us while we were rolling around in bed even when dead tired, our brain couldn’t turn itself off, sounds are the switch to turn the bright lights aka neurons in our brain off, our big eureka moment, experimented with dove coos and ASMR, train sounds, and we don’t have ads as it defeats the entire purpose of relaxation in the pursuit of money, we spent a lot of money buying gear and developing this awesome so supporting us would be fair / would help us recover a bit of cost as we continue to research more, so we kept most of the sounds free and just 10 premium, looping sounds is ineffective as the brain is smart and catches on quite easily, 2 hours of free sounds, long before which you’ll be soundly sleeping)

• internationalisation helps (let them change the text to another language using a dropdown)

• reading books help, but the faceplant from a book wakes you up and isn’t definitely relaxing, replace it with a glass Kindle and imagine the horror

• Pay for Premium and and your phone can keep playing sounds even if the screen sleeps (locked), and conserve battery

• lower quality audio mp3 on free, 32 bit float unlocks on premium

• sales coupon, holiday list, country specific

• have a blog, reddit, where we promote it so that people find us while cross-checked, talk about latest sleep research, use good handdrawn visuals like The Whole Truth, talk about the effects of melatonin tablets, white noise generator, act like a subject matter expert, not a seller

• tap and hold to know why this sound relaxed you? Does this sound soothe you? Tap to know why.

• Website uses user-agent to redirect to app according to their device (play store redirect), open in app

• name: Deep Sleeper

• get interviews with sleep experts like doctors and Wakefit (furniture companies)

• we tested cervical pillows, and we have a lot to say

• keep waking up during sleep? This is why / (better) try these

• show them results, record their sleep time, goals, connect their fitbit data to see if they get a better sleep

• make promises / claims: if your sleep doesn’t increase by 30%, we’ll refund every penny. T&C: applicable only if you’re getting 5 hours of sleep or less rn

• at the time of onboarding, ask them their primary goal (rest, stress relief or sleep)

• premium will also give them access to every new sound added to database in future forever

• both free and premium users will have offline access

• dark background only, zero blue light in our app

• haptics can enhance sleep, add them to devices

• add breathing exercises (advanced ones unlock in premium), backed by research, names like 1-min destress, 10-min Zen, de-stress from distress, 15-min monk

• sleep books and reviews

• get docs / sleep-deprived people to review our premium features

• LinkedIn giveaway, free premium access to 10 lucky sleep-deprived people, convince us in the comments why you need this app

• market using LinkedIn memes page and post hilarious stuff like RSPB, post sleeping animals and Gen Z coded stuff like “Please try our app”

• lead magnet to get emails, 15 page free pdf that helps you sleep

• free tips on how to sleep like a baby, caption like “ever felt jealous of a cat or a baby?” Like bedtime mode or grayscale on phone, warm white lights in room and lampshades, read a boring book, look at yawning animals to induce contagious sleep (godmode), take a bath or moisturiser your face, hands or legs, calm piano music, try our app

• talk about polyphasic sleep, owls sleep in the day, but you have a job

• people who got paid to sleep on the job, not you though, get our app

• sleeping on mattresses vs on the sofa vs the floor

• flex fake chats of users like they slept for 10 hours to boost engagement

• effect of bedbugs and mosquitoes on sleep

• ways to soundproof your room for sleep

• neighbours going at it hard tonight? We meant karaoke, what did you think? Here’s a letter you can slip under their door

• use of aroma / smells in sleep (lemongrass, scented candles)

• do houseplants help you sleep?

• we stayed up for 13 nights building our app to make sure you sleep

• soft kitty, warm kitty, we sing a soothing parody, ad script: tried everything from CBeebies to Teletubbies to sleep?

• sleep disorders - cartoonise sleep apnea, sleep paralysis, snoring and others in fun ways like sanitary panels

• get the icp and their problems from r/sleep

• slides: situations where it’s disrespectful / bad to sleep, your daughter’s graduation,