Don’t make hard decisions harder for your potential customers.
Like putting a captcha on a unsubscribe button.
You making it harder for them to leave — doesn’t mean they won’t.
It just leaves a bitter taste in their mouth, as your chances of customer acquisition dwindle further.
Make it seamless.
- Don’t ask for their email when they are only checking out your site.
- Don’t ask for their name unless they are signing up for your newsletter.
- Don’t ask for things that reduce your trust score.
- Don’t twist your knife into their heart any more.
Ask for things that matter.
Be gentle.
